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Tag Archives: books

Good is better than Best

I am currently reading Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith. It’s a good read, but there is a page and half that has had a major impact on me, showing me where I have a huge blindspot in business and how I stop my own progress.  This page and […]

Cloud Computing and Competitive Advantages

There is a lot of buzz about Cloud Computing. Briefly (from wikipedia), Cloud computing refers to computing resources being accessed which are typically owned and operated by a third-party provider on a consolidated basis in Data Center locations. Examples of Cloud Computing include Google Apps, Apple’s MobileMe and  Amazon’s S3. A brief history of how […]

Wake up and smell the Starbucks

Wake up and smell the….Starbucks. Sounds odd huh? Well, it may not sound odd in a few years. Product placement is a small example of the marketization of our culture. In the book Is the American Dream Killing You? How the Markets Rule our Lives Paul Stiles explores how Capitalism and unabated Free Markets have […]

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