Inspired by this blog post about How to read a book a week in 2010 I’ve decided to take the challenge. I’ll track my progress in this blog post.
Great book on building a marketing plan. Just like it says, very practical and effective. Marketing always has a certain pop psychology aspect. This book delves into that gray area only when necessary. Instead the book focuses on actionable steps for any sized business. I enjoyed this book very much.
Rating: 4.5 of 5
Love or hate Social Media this is the book to read. It’s not strictly a Social Media book. I’d say it’s effective business communication in a new world covering how dynamics have changed. Even if you are part of the Twitter generation this book is so well written it’s like having a long conversation with two guys (the authors) who really know their stuff.
Rating: 4 of 5